Content Design Manager
Deloitte / Austin, TX / February 2021 – Current

Lead content designers and strategists to craft engaging content and design-driven strategies for a wide-range of digital products and solutions.

• Lead the development of high-quality UX content and strategies by leveraging UX writing, plain language, and research (both data-driven and user-focused) to deliver user-centered solutions that align with user needs and business goals.

• Collaborate with cross-functional design and development teams to co-create wireframes, prototypes, and products.

• Manage a team of content designers and strategists including content reviews, approvals, documentation, and providing actionable feedback.

• Oversee Content Design craft initiatives by fostering collaboration, refining processes, hiring top talent, and mentoring team members to drive excellence and growth.

Lead Content Designer & Design Lead
Fjord / Austin, TX / February 2017 – February 2021

Lead cross-functional design teams to deliver high quality UX designs/solutions. Also responsible for leading the content strategy for each project.

• Manage multi-discipline UX design teams to drive design quality across multiple project deliverables by guiding the direction and pushing the quality of the work.

• Balance client requirements with design decisions while creating high quality work that exceeds client expectations.

• Provide actionable performance feedback for team members.

• Create/contribute to a variety of UX deliverables such as wireframes, user journeys, and research synthesis.

• Define content strategy, establish content requirements, and lead content creation throughout engagements at the account level. Responsible for story and its implementation across touchpoints.

• Create content strategy and structure for use across all disciplines to create an engaging, creative, and well-organized user experience.

Co-owner & Designer
Minx Boutique / Austin, TX / October 2015 – February 2017

Started a new retail business from business plan creation to online content creation and marketing.

• Created a business plan including financial projections, marketing plan, and strategy.

• Built and continually managed online retail site, including content and product descriptions.

Web Strategist
National Instruments / Austin, TX / November 2012 – October 2015

Created compelling user experience and content through persuasive site architecture and design.

• Led and managed the full lifecycle development and implementation of online marketing campaigns, content, and user experience optimization projects.

• Visually illustrated business needs with wireframes and prototypes.

• Used search engine optimization, metrics and customer research to define content strategy.

• Balanced audience needs with customer goals to achieve the best user experience on ni.com. 

• Partnered with a variety of business owners, developers, designers, and user experience counterparts on initiatives to continually improve NI’s ability to market and sell products.

Senior Web Content Strategist
PayPal / Austin, TX / October 2010 – November 2012

Developed and implemented successful content strategies with a focus on creative solutions and cross-functional team collaboration.

• Worked effectively with PayPal’s user interface and visual designers, product managers, and developers to create and present effective content strategies.

• Created compelling content based on user needs, business objectives, and product knowledge for various product groups.

• Communicated with localization and international teams to understand requirements while creating global content for the PayPal website.

Web Content Manager
Texas Department of Family and Public Services / Austin, TX / February 2009 – February 2010

Devoted to creating content and design for all audiences needing DFPS services.

• Created and maintained DFPS intranet and internet pages on a daily basis.

• Designed specialty sites including graphics, layout, content strategy, and user experience.

• Edited existing online content and created new content when opportunities for improvement were identified.

Employee Internal Communications Senior Specialist
Applied Materials / Austin, TX / July 2007 – September 2008

Served as Webmaster for corporate intranet including content management, editorial calendar, updates and maintenance, vendor management and writing.

• Worked directly with upper-level management to gather and disseminate information to employees through various channels such as e-mail, presentations, and intranet articles.

• Coordinated and provided support for meetings and events including event marketing and logistics.

• Developed new template and process document for Corporate Affairs department.

Manager of Programs and Events
Tech America / Austin, TX / 2005 – 2007

Promoted all TechAmerica Texas Council events by creating and executing dynamic marketing communication strategies using the web, email, and in-person promotion.

• Coordinated program activities for TechAmerica member companies including meeting and event planning, promotion, marketing, registration, and analysis for events in the Austin area.

• Managed and created content for website including all event specific web and registration pages.

• Designed marketing collateral to support statewide industry membership events and membership development efforts including council newsletter.

• Effectively used feedback and analysis of program recaps to ensure success of future events.

Analyst
Accenture / Boston, MA/ 2001 – 2003

Designed and delivered innovative solutions for clients based on Oracle systems.

• Developed and communicated functional and technical solutions for various Oracle Modules.

• Developed training content and documents for CRM end-users and Administrators.

• Managed business simulations to effectively and efficiently process end user requests.

• Effectively used feedback and analysis of program recaps to ensure success of future events.