Jessica Acuna
Content Design and Strategy Manager

I believe content design is more than a job — it’s a craft.
Working at the crossroads of content and UX is where you’ll find me. As a Content Design leader, I bring over 15 years of experience, focusing on crafting engaging content and designs for a wide-range of digital products and solutions.
I believe content design isn’t just a job — it’s a craft. It’s where UX, storytelling, and structure come together to ultimately create user-centered experiences. I’m passionate about pushing the content design craft forward through mentorship, collaboration, and hands-on problem solving. Oh, and I still love diving into the nitty gritty details of a project.
Featured Projects
State Agency Website Redesign
A large-scale website redesign that unified multiple child care–focused sites into one streamlined, user-friendly experience, improving navigation, governance, and long-term scalability for a state agency.
Enterprise Content Strategy
A Content strategy project for multiple internal web projects, improving clarity, structure, and team collaboration by creating a new workflow to better align content design, UX, and copywriting.
New Business Checklist
A personalized checklist experience designed to simplify complex state requirements and guide aspiring business owners through the early, often overwhelming steps of starting a business.
What People Are Saying
“Jessica’s steadfastness, command of the content craft, and leadership is a stabilizing force for a project that is challenging on several different fronts, that greatly contributed to the project’s success.”
— Senior Creative Director
“Jessica has brought so much value to the team due to the hybrid nature of her brain and the way she can think as a designer, writer, and researcher. She solves problems on her own, is flexible with the project timelines, and is helpful in stitching together the clues to get us to some important answers!”
— Creative Director
“Jessica has been an instrumental manager/contributor to the project starting from the proposal phase where she helped shaped the project. She has been a responsive and dedicated leader, managing several content resources across three large work streams. Jess has handled several client challenges with grace and professionalism to work through the barriers and get the job done.”
— Senior Creative Director
Get in Touch!
Let’s talk.